Affiliate Marketing and Emails: Two Rules for Success
Affiliate marketing through email can be a tricky business. Do it wrong and you lose email subscribers and future earnings. Do it right and it can be a steady source of income. Every affiliate has their own email marketing tricks and style, but all sustainably successful affiliate marketers follow these hard rules for their email campaigns.
Rule #1: Don’t Wear Out Your Welcome
Chances are you had to work hard to create your email list. The last thing you want to do is see your list decimated by unsubscribes. If you push your affiliate marketing too hard that’s exactly what you will get. Space out advertisements with informative tidbits that your list will appreciate. For instance, if your email list is made-up of running enthusiasts send them an article about marathons before affiliate advertisements for running shoes. Some affiliate marketing experts believe that for every email you send out advertising an affiliate product you should provide four interesting non-advertisement emails to cushion the advert. You might find that a different ratio works for your email list, but make sure that you are spacing out the advertisements.
Rule #2: Target Your Advertisements
This rule comes down to one word: segmenting. Your email list likely has several unique populations. There are apps that can help you separate out these unique populations. However, if you don’t have the money for these apps or feel uncomfortable handing over your list for analytics, then you can always design your email subscribe form in your autoresponder to collect demographic and preference information. Once you have this information you can target different segments with different products. For instance, let’s say your list has a cluster of 18-21 year olds and 50-60 year olds. You might want to send affiliate products for gamers to the 18-21 year olds and retirement products to the 50-60 year olds. This targeting will increase your payout and limit unsubscribes. Try AWeber free for 30 days! – AWeber Communications