Ways to Use Email Automation to Increase Profitability

Email automation is a brilliant tool that can be used for everything from marketing to conversion rate optimization, customer support, and more. It can save you a lot of time, and help you to present a more professional front with your customer service.

Email automation can involve anything from simply queuing up a few emails in an autoresponder, so that everyone who subscribes to your mailing list will get the same stream of emails over a period of several months, or it can be a highly involved campaign with different messages going to various segments, which are determined based on how customers respond to earlier emails.

Many people use automated emails to reduce cart abandonment. They will send emails to customers if they add something to their carts and then fail to complete the transaction. Alternatively, automated emails can go out to thank a customer for making one purchase, and suggest a related product.

The power of automated tools is something that you should not overlook. They can be ideal for bringing back lapsed customers, improving your conversion rate, building relationships with new customers, and more. They can increase your reach – if you send a mail to a current customer with special offers in it based on products that they like, they may share those offers with others, who can then subscribe to your list themselves.

The email automation improves your targeting, and lets you send messages to more people, on a more consistent basis, without wasting your time.

Take advantage of mailing lists, product notifications, and automated social media mailings. This is what sets the amateurs apart from the experts, and is what ensures that your companies will be able to market in a scalable and sustainable way. Sending out messages by hand works when you are a small enterprise, but won’t work when you have thousands of customers to deal with at any given time.



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How to Select Keywords

How to select keywords

How to Select Keywords

 

How to select keywords is a challenge faced by everyone who writes online.  Nearly all affiliate marketers would agree that keywords are crucial to driving traffic to your website, but many simply don’t know where to look for them or how to tell which ones will be profitable. Get the most out of your advertising dollars with keywords generated by these helpful tools that take the guesswork out of keyword marketing.

WordStream

WordStream is a simple yet effective keyword management tool designed to generate keyword suggestions for affiliate marketers. This tool is geared towards both Search Engine Optimization and Pay-Per-Click keywords. The Free Keyword Tool offers a simple user interface that allow users to enter a niche keyword and receive a list of keyword ideas. Once you have a list of keyword ideas, the WordStream Advisor will analyze how much others have spent on your chosen keywords to help you determine whether they are competitive.

Google Auto-Complete

The auto-complete feature on Google’s home page is one of the best and easiest ways to find new keywords for your affiliate marketing niche. This feature uses Google data on the most common phrases search users are looking for, offering a wealth of targeted keyword ideas that are already phrased organically. Auto-complete is a free yet effective way to see which keywords are getting the most search traffic.

Competitor Keywords

A little-known way to create successful keyword campaigns is to visit your biggest competitor sites in chrome. If you hold down “command,” “option” and “u” at the same time, a data box will appear at the bottom of your chrome window. Simply search for your competitor’s <keyword>, <H1> and <H2> tags to get an idea of the keywords they are already using. While you may want to add or subtract keywords for your own affiliate marketing sign, it is helpful to know how successful competitors generate their traffic. When using competitor keywords, you can already assume that they have been profitable in your niche. The fact that the keywords have gotten your competition good search results is a strong sign that they will work for you as well.

Google Keyword Planner

Google’s Keyword Planner is by far one of the most popular ways to generate profitable keywords for affiliate marketing, and for good reason. Keyword planner not only provides you with keyword ideas and groups based on your niche but offers rankings of the most competitive keywords to give you an idea of which ones have historically performed well. Many affiliate marketers have been surprised when they put a go-to keyword into the Keyword Planner only to discover that it generates minuscule amounts of traffic each month. The average cost-per-click analysis listed alongside each keyword tells you how profitable it will be and how much others in your niche are willing to pay to rank for it.

These keyword tools will help you identify the best keywords for your niche and determine which ones will be profitable by analyzing competitor use and traffic generation. Affiliate marketing is full of highly competitive niches, but knowing which keywords users are searching for gives your site a huge advantage.

What to Write in Your Emails

what to write
Everyone’s heard the expression, “the money’s in the list”…and I can tell you that it is true.  An email list is a digital asset that you can use to create the life you’ve dreamed of.  It is a very powerful tool.  However, like most tools, it needs to be cared for, nurtured, and used.  A list is only as good as the connections it generates.  And, in order to forge those connections, you need to communicate with your list – regularly.  I had a discussion yesterday with a prospective client who proudly told me that he had an email list of 150,000 people.  While that seemed to me to be a powerful list, he then shared that he hadn’t sent out an email in TWO YEARS…because he didn’t know what to say.what to write
That’s a problem.
Many people freeze when they think of staring at a screen, unsure of what to say.  Because of this, many people stop before they’ve even gotten started – intimidated by that thought of a blank screen with no words.  According Neil Bradman, “90% of marketing doesn’t work because it doesn’t get done.”  Are you one of those in that 90% because you don’t know what to write, or how to get started?
I can help you fix that.
I’ve secured you exclusive access to a course that will teach you how to write a welcome email and how to set up an auto-responder series.  This course even includes fill in the blank templates to make it simple for you to get started.  If you’ve ever wanted to build an email list, but couldn’t get started because of the fear of not knowing what to say, this course will be the kickstart you need to get you going.

Free Course: What to Write in Your Emails

Get your free email marketing course here – there’s no credit card required, no hidden fees – this is absolutely free, and my gift to you.
The course consist of 7 modules, a PDF guide covering what to write, and a set of templates to make the process of getting started with email marketing effortless.
Sign up here and get started today!