Ways to Use Email Automation to Increase Profitability

Email automation is a brilliant tool that can be used for everything from marketing to conversion rate optimization, customer support, and more. It can save you a lot of time, and help you to present a more professional front with your customer service.

Email automation can involve anything from simply queuing up a few emails in an autoresponder, so that everyone who subscribes to your mailing list will get the same stream of emails over a period of several months, or it can be a highly involved campaign with different messages going to various segments, which are determined based on how customers respond to earlier emails.

Many people use automated emails to reduce cart abandonment. They will send emails to customers if they add something to their carts and then fail to complete the transaction. Alternatively, automated emails can go out to thank a customer for making one purchase, and suggest a related product.

The power of automated tools is something that you should not overlook. They can be ideal for bringing back lapsed customers, improving your conversion rate, building relationships with new customers, and more. They can increase your reach – if you send a mail to a current customer with special offers in it based on products that they like, they may share those offers with others, who can then subscribe to your list themselves.

The email automation improves your targeting, and lets you send messages to more people, on a more consistent basis, without wasting your time.

Take advantage of mailing lists, product notifications, and automated social media mailings. This is what sets the amateurs apart from the experts, and is what ensures that your companies will be able to market in a scalable and sustainable way. Sending out messages by hand works when you are a small enterprise, but won’t work when you have thousands of customers to deal with at any given time.



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Make More Money Online by Using Your Words

make more money online

Make more money online by using your words?

Think about this – how many of us tell our small children “remember to use your words”  to help them defuse a situation or express their intense feelings?

Words have power. They impact others, of course, but they can also have an impact on us. Words not only reflect our attitudes and beliefs they can actually create them.

I have to> I get to

Michael Hyatt tells a story:

“I was once headed out of town for a speaking engagement. A friend called and asked me where I was going. I said, “Oh, I’m headed to San Jose. I have to speak at a convention.” I said it with a little resignation in my voice.

The moment I hung up, it hit me. I don’t have to speak. I get to speak. That instantly changed my attitude.”

This shift in words brings an attitude of gratitude to everything you do – and once you appreciate what you have, you’ll attract more of it.  Instead of minimizing your opportunities by saying “I have to…finish this blog post, set up these ads, write to my list, find more products”, say “I get to publish my thoughts online, communicate my opinions to people who are interested in what I have to say, run my own business.”

When you focus on the positive you’ll be more productive, have better relationships, and…ultimately make more money online.

I can’t > I can

Words can be self-fulfilling prophecies. When faced with a new task, many of us immediately react by saying “I can’t do this.” This sets us up for failure, as our brain expects us to fail. If you tell yourself that you can’t do something, well..you can’t.

When we shift the statement to “I can do this” we are programming our neural pathways for success.  You’re aligning your thoughts and your actions, and engaging all your faculties in your efforts to success.

I am not > I am

“I am” strong, confident, healthy, competent,…these are power phrases that will change the way we look at ourselves as well as the way others look at us.  When we shift our words from “I am so unlucky” to “I am so fortunate” we change our perspective.  We also change the view other people have of us.  When we no longer view ourselves as a victim of circumstances, we begin to become the master of our own lives and will be best equipped to succeed in all areas of our life, including our efforts to make more money online..

 

Listen to what Joel Osteen has to say about the power of “I am”