How to Select Keywords
How to select keywords is a challenge faced by everyone who writes online. Nearly all affiliate marketers would agree that keywords are crucial to driving traffic to your website, but many simply don’t know where to look for them or how to tell which ones will be profitable. Get the most out of your advertising dollars with keywords generated by these helpful tools that take the guesswork out of keyword marketing.
WordStream is a simple yet effective keyword management tool designed to generate keyword suggestions for affiliate marketers. This tool is geared towards both Search Engine Optimization and Pay-Per-Click keywords. The Free Keyword Tool offers a simple user interface that allow users to enter a niche keyword and receive a list of keyword ideas. Once you have a list of keyword ideas, the WordStream Advisor will analyze how much others have spent on your chosen keywords to help you determine whether they are competitive.
The auto-complete feature on Google’s home page is one of the best and easiest ways to find new keywords for your affiliate marketing niche. This feature uses Google data on the most common phrases search users are looking for, offering a wealth of targeted keyword ideas that are already phrased organically. Auto-complete is a free yet effective way to see which keywords are getting the most search traffic.
A little-known way to create successful keyword campaigns is to visit your biggest competitor sites in chrome. If you hold down “command,” “option” and “u” at the same time, a data box will appear at the bottom of your chrome window. Simply search for your competitor’s <keyword>, <H1> and <H2> tags to get an idea of the keywords they are already using. While you may want to add or subtract keywords for your own affiliate marketing sign, it is helpful to know how successful competitors generate their traffic. When using competitor keywords, you can already assume that they have been profitable in your niche. The fact that the keywords have gotten your competition good search results is a strong sign that they will work for you as well.
Google Keyword Planner
Google’s Keyword Planner is by far one of the most popular ways to generate profitable keywords for affiliate marketing, and for good reason. Keyword planner not only provides you with keyword ideas and groups based on your niche but offers rankings of the most competitive keywords to give you an idea of which ones have historically performed well. Many affiliate marketers have been surprised when they put a go-to keyword into the Keyword Planner only to discover that it generates minuscule amounts of traffic each month. The average cost-per-click analysis listed alongside each keyword tells you how profitable it will be and how much others in your niche are willing to pay to rank for it.
These keyword tools will help you identify the best keywords for your niche and determine which ones will be profitable by analyzing competitor use and traffic generation. Affiliate marketing is full of highly competitive niches, but knowing which keywords users are searching for gives your site a huge advantage.